Proton launcher is in Australia the cheapest car in October this year, the changes in the new, lower cost of entry for the entire range of cars.
New low-cost cars earlier than planned in 2010, but now will be placed on the market four months earlier as part of a cost-effective vehicle to attack Malaysia.
The basis for a new car, car saga in Malaysia have a new name for the Australian market and low-cost alternative to the protons in each model with the new standards and extremely competitive prices, the company continues to fulfill their business Australia.
Protons, the value of the leader came in a car on the market at a price of 13,000 U.S. Dollar will be put on a series of extreme price-performance ratio.
This is done with the Proton Campro engine of 1.6 liters and five-speed standard car and the engine of the small selection from February 2010.
Proton Satria is new, Gen2 and character of the entry-cost model of the new specification models to attract more buyers, the company's value proposition.
Reduce the cost of the new Proton model will be presented in November 2009 and the protons, the leading position in the market economy in a new vehicle, with a focus on the reconstruction and upgrade its dealer network, with strong growth in the year 2010.
Proton dealers will continue to recruit high-quality, expanding the scope and quality of services for customers, about the relationship, nearly half of dealers this year.
Proton Motor Company Chief Executive Officer, said John startar Australia, the new standards, to increase productivity and the Australian dollar has led to the creation of a structure, a lower price in the model series.
"Our first new car prices, car buyers may be economic to use the Proton brand and reliability of Lotus Engineering, the low awareness of the price range to say," John startar.
"Our plan is to defend the value proposition, without security, quality and reliability and is particularly attractive for new traders, the attitude," he said.
"It is clear that there is a new brand of low-cost access to markets in the coming months, but the strength is on the market, Proton has nearly 15 years, the farm is a factory which has the full support of our parent company in Malaysia. Product price and sales support has been significant growth, our parent company to ensure that our tools, the development of our market share in this country.
"Lower-cost Satria new movement, Gen2 and mask and entered the car, Proton is a highly structured a wide variety of vehicles, other variants on the market below 13,000 U.S. dollars more than the shadow of 20,000 people."
Mr. startar repeated message that the protons to stay here, there is a sound basis for the creation of its future expansion.
Proton has already recruited a number of new distribution partners, they say they are in relation to other brands with low prices, but do not want the risk of the brand, no records in Australia, "he added.
"There are more than 25,000 Proton the road in Australia, we believe that we now the brand to a higher level," concluded Mr. startar.
Proton was established in 1983, and Malaysia is the world's largest automobile manufacturers. With offices in major markets like the UK, Western Europe, the Middle East and the entire South-East Asia and Oceania, the proton of the production of a number of cars, multi-functional and reliable family of four-door sports sedan, The hatchback and the three public service, but also the parent company of the world's leading sports cars, Lotus.
Proton is the brand for their learning curve through technology transfer with strategic partnerships and technical cooperation.
Protons, the obligation is a brand of motor vehicles in the passion and soul, this is a happy and satisfied with their own propulsion.
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